ABC's of Social Media Marketing

1) LinkedIn

(a) Upgrade to a basic business account. This will lead to 2-3 more times clicks when people see you in search results.

(b) Write copy that will engage your audience. What can you do for them?

(c) Place a clear call-to-action with a direct link out to your website at the top of your profile.

2) Facebook Fan Page

(a) Place your company logo at the top along with your primary service.

(b) Create a call-to-action tab with a lead capture form.

(c) Add a professional picture and your name to make it personal.

3) Twitter

(a) Have a professional background image made.

(b) Choose a real photo with a catchy username.

(c) Tweet using this style about topics related to your industry.

Extra Tip: Have a professional manage your social media campaign so you can focus on what you do best.

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Comment by Margie Tosch on January 31, 2010 at 12:55pm: Great post Natalie!

Comment by James Marshall Berry on January 26, 2010 at 3:53pm: all good info.. and have a consistent identity across all channels, in addition to look and feel, so people become familiar with your brand.. facebook.com/abccompany... twitter.com/abccompany etc..